Guides
Plain answers for owners who do their own advertising.
- How to Make a Local Advertising Plan
Eight steps that take an owner from no plan to a month of ads that are set up and counted.
- How Much Should a Small Business Spend on Advertising?
A common rule of thumb, and a way to find a number that fits your own business.
- The Best Ways to Advertise a Local Business
Each place you can spend, what it is good for, and when to skip it.
- How to Tell if Your Ads Are Working
Ways to count results without a spreadsheet, and when to change something.
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